A Different Kind Of Experience…
We have been in business for 99 years and serviced these neighborhoods for…BLABLABLABLABLA.
Did you fall asleep yet?
We are professional marketers & facilitators that happen to have our real estate licenses.
We don’t sell people homes, we help them make an investment out of them.
We don’t help someone sell their home, we maximize their exposure on and offline so they can retrieve top dollar.
We don’t sell real estate, we help others, navigate, learn, and facilitate real estate transactions through in-depth education and service.
The is our creed. We are not here to tell you about how many awards we won or how many completed transactions we have done because this is not about us. We’ll let the content on this site allow you to determine if we have the experience to represent you.
We built this site to give you a crash course on the buying or selling process without holding anything back! Now you can get all the REAL info with it having to talk to anyone!
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Our approach to real estate is much different than you’d expect. I think you’ll see that as you explore more of our site. We provide you more than assistance on a transaction, but a new experience.
You see, the way real estate is bought and sold has changed more in the past 10 years than in the previous 100! The Internet has changed way consumers search for receive information on real estate. Prior to the Internet, consumers HAD to use a Realtor.
Because Realtors controlled access to all the information on properties for sale.
You used to need a Realtor to buy a house.
You used to need a Realtor to sell your house.
Not anymore, because the Internet changed everything. Anyone can list their home online today without a Realtor and search for properties from their living room couch. The truth is you don’t need a Realtor today, but having a good one makes the difference between a smart buying or selling decision.
Buying or selling a house is a major financial decision that we would never recommend doing blindly. No computer, robot, or software will ever replace human interaction or experience! The most important piece of advice I would give you is that NOT ALL AGENTS ARE CREATED EQUAL. The key to making a wise financial buying or selling decision is who you have advising you.
Our team does not pride itself on the number of agents, but rather on the quality of agents we have.
We take an education based approach to real estate in virtually everything we do. We are here to hold your hand, teach you, and serve your upcoming real estate needs.
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Let me give you two examples of the difference between a typical Realtor and doing business with a Chicago Real Estate Dude:
- You list your home with the “largest brokerage” and thought you made the best choice. After you list your home, you realize that the Realtor did nothing more than put a sign in the yard and list it on the MLS. You feel jaded! Anyone today can put a home on the MLS and pop a sign in the yard, but a true marketer is going to know how to position that home to the general public, apply different marketing strategies to it, and retrieve you higher sales price in less time. You are not hiring a real estate agent here. You are hiring professional marketers that will incorporate video, online syndication, SEO, social media marketing, and local print marketing to expose your property to thousands of potential buyers. We actually have a full time “marketing dude” who’s only job is to market your property!
- You are looking to buy a house in a tight inventory market and you cannot find anything for sale. A typical Realtor will just wait for something to pop on the MLS, but a marketer will seek out a property for their client to buy that is off market. They will search FSBO’s, send out mailers, and target a property to purchase. Having an agent with marketing skills and local expertise is what allows you to make an investment out of your house. The only reason we stay in business is because of doing things like this. We are not moving in with you, so we don’t care where you buy, but we DO CARE about the investment aspect of it. Our business is based on referrals and repeat clients. Clients who overpay for property don’t give us many referrals. You see how that works? Your interest is in our best interest too.
Not All Realtors Are Created Equal
When deciding on buying or selling any property we always suggest using a real estate professional with adequate experience, but it’s ESSENTIAL you pick the right one. This entire website was built around empowering you, the consumer. Anything and everything you want to know about the buying or selling process is on this site and we encourage you to check out all of the content that took over a year to produce.