The Importance of Pictures and Video
Real Estate Video Tours and professional pictures are essential to selling your house online. It’s the videos and pictures of the property that drive online traffic to inquire further. Nearly 90% of buyers are online right now!
It’s a fact that the more pictures you have of your home online, the more online views and engagement you will get. Consumers want to see the inside of the property before doing any further inquiries.
Time is Money
People are more time-conscious than ever right now. They do not want to take the time out of their day to go look at a house they have no idea will interest them or not. In today’s market, potential buyers view homes online first.
It was not long ago when pictures and videos were rarely posted online. Consumers and real estate agents had to rely on the description or listing remarks to get an idea of what the inside might look like. Let’s take a look at the different goals for each.
Pictures help show the potential buyer the main selling features. Buyers want to know whether or not the kitchen or bathrooms are updated. They want to see how big the back yard may be or the view out the rear window. If you have a super large updated kitchen, you should take multiple shots of that kitchen from different angles. There is no such thing as too many pictures when it comes to marketing your home. Think about the last time you looked at a house online.
Did you want to see the kitchen from the living room and couldn’t?
Did you want to see if the kitchen had an eat in area for the kids?
Some of the search engines like Homes.com will feature and rank listings higher in their search results based upon the number of pictures a property has. The home that has 23 pictures will rank higher than then one that has 16 pictures.
Wouldn’t you like your home to be listed first on the search results?
Below is an example of how Homes.com determines what properties they place higher in their search. They understand that their users like more pictures on properties. They reward agents who place more pictures with a better placement of your home on their search engine.
Below you will see 3 separate kitchen pictures. How do you feel they portray the kitchen? The different angles give you an idea of the overall size of the kitchen!
Use A Professional
Your pictures should be of professional quality. It’s ok to use a Smartphone as long as the photographer knows what they are doing. The quality of pictures that come out on Smartphones are amazing. It’s the person taking the pictures that needs the skills.
A skilled photographer will use a wide angle camera lens for some of their shots. You will know if your agent is a good marketer if they speak about the importance of the quality and sizing of pictures. The time it takes to sell your house will largely depend on how your position your home. Part of positioning your home correctly is in the way you present it online. You get one chance to make a good first impression!
Real Estate Video Tours
Real estate video tours in marketing your home are very important. Pictures lack the ability to “walk through” the property. They are great for showing off the main selling features of the home, but they cannot allow someone to visualize the space and overall flow.
Video allows for another dimension in marketing your property. Potential buyers can walk through a property online to get a feel of it without being there. Think about all of the “out of town” and “overseas” buyers. I actually sold a property through a video a few times simply because my client was out of town and could not be there in time. I had to shoot a video so they could see the inside of the home. The listing agent of course didn’t have a video so the crappy one I filmed did the trick.
Real estate video tours also allow for additional channels to marketing your property. YouTube, which is owned by Google, is the world’s second largest search engine.
Don’t you think you might want to be marketing your home on that channel?
We also see better more online engagement in properties that have a professional video done vs. properties without any video. Engagement is when people online like or comment on your video. Think about the lasting impression that is made on a property with a video. Here’s one I did on a rental!
Did it leave a better impression on you?
Are you able to get a full walk through of the property?
That house rented in less than a week simply because of that video! If you want to know how to sell a home, this is where you start!
Once you have both pictures and a real estate video tour created for your property, you can set up an online brochure or website specific to the property. You need the pictures and video to create the perfect online presentation of your property.
Have Any Questions?
When I meet with a potential seller client I make I walk them through the entire house selling process up front. This will help you decide if selling your home is right for you at this time. If you would like to to set up a time to see how if selling your property is right for you, just fill out the form below or contact me and I will be glad to assess your situation. Don’t worry I don’t bite and there is no charge to have a conversation :).
Click Below To See What Your House Is Worth!
Did you like this article? Then check out some of my other articles I published. Every tip you want to know about buying or selling property is just a click away.
Do you have an additional real estate related question that is keeping you up at night not addressed above that you want answered? The purpose of this site to answer all of your questions FAST! Ask me HERE and I’ll get right back to you!
Want to know more about the Chicago Real Estate Dude? CLICK HERE and Check me out and make sure you connect with me!