If you hire a Realtor, what do you expect their marketing plan for your house to be? Does it include more than listing a home on the MLS and posting a sign in the yard?
I have to tell you something and some of my colleagues might not like me for it, but I have to do it. If you are going to hire a Realtor, then read this post in full.
Most Realtors DO NOT have a marketing plan for your house that consists of more than putting a house on the MLS and popping a sign in the yard. It’s your responsibility as a seller to make sure the Realtor you hire has a real marketing plan otherwise you might as well save the money and try to do this yourself. If that’s you check out this course I created…
I was in Denver for a marketing conference and had lunch with a guy who just recently sold his house. So I started asking him about his experience with his Realtor and the selling process.
Let’s just say that he didn’t like his Realtor too much. At the time, the market was hot and things were selling within days so as soon as the property was listed on the MLS, it sold right away.
What was he mad about?
He wasn’t mad, he was pissed. He couldn’t understand why he was paying 6% in commission for a Realtor who literally didn’t do much to sell the house. His Realtor’s marketing plan was like 95% of the Realtors out there, MLS + Sign= SOLD! This seller knew it!
So I took this opportunity to interview him and ask him what he would have wanted done differently. I wanted to see what would make the commission he was charged justified.
Here’s his list:
- He wanted to be walked through the home selling process in depth. He wanted to know what the back up plan was should the initial house offering not be enough to sell it.
- He wanted to know what the agent was doing specifically to market the property. He wanted to see a step by step plan so he knew they were doing their job.
- He didn’t have any options with his agent. He was told not to worry about it the marketing of the property.
- He wanted his Realtor to earn their commission.
This isn’t the first time I heard this, but a light bulb went off.
Now You Can Choose What Kind Of Plan You Want…
You see, here’s why people hire Realtors in the first place.
It’s never about the commission. Many sellers think that hiring a Realtor is an expense, but is it? Well, that depends on who you hire because the truth is that with the right marketing plan and property positioning, the commission should pay for itself the vast majority of the time.
You want to hire a Realtor who has marketing expertise that consists of more than a MLS listing and a sign in the yard. Otherwise what the hell are you paying them for?
It’s the truth and I’m here to tell you.
So here’s my advice for you if you are thinking about selling your home and looking to hire a Realtor.
Find an Internet marketing savvy Realtor and interview them.
Don’t hire the first person you are referred to, but instead interview a few different Realtors and see what they are going to do for your house from a marketing perspective.
Don’t worry about what company they work for because that makes no difference. It’s the individual Realtor who is going to make or break your sale.
I have spent the last few years learning Internet marketing so that we can better serve our clients because the truth is if I didn’t step up my game I will not get any more business. Realtors in today’s market MUST get better at marketing their listings because you deserve it. A Realtor’s job is to provide more exposure to the property than you could do on their own in addition to facilitating the entire transaction.
I created this course for you to dive further into the 6 steps to follow to. Use this to get an idea of what questions you should be asking when you are going to hire a Realtor.
Here are 7 Home Marketing Tricks
- Facebook Just Listed Ads– Facebook is great for marketing because your Realtor can target people who are likely to move and who are local to your property. They just need to know how to place ads in Facebook and then set the RIGHT targeting to reach your ideal buyer. This can get your property thousands of extra views if done correctly.
- Just Listed Postcards– Your neighbors are often the biggest fans of your area. Have you ever seen a real estate post on social media that gets shared? It’s because people often root for their neighborhood and want to to help spread the word about potential houses for sale in their neck of the woods.
- Property Video– It’s 2016 and EVERY Realtor should be doing property videos because it’s a fact they increase property exposure. Do you like looking at homes better with a video attached to it?
- You Tube Optimization– This is how you get your video to rank in You Tube. If you know what you are doing you can typically rank under certain search terms right away. It’s very easy to rank your property video at the top of the search results if it’s done correctly.
- Online Optimization– Trulia, Zillow, Realtor.com, and Homes.com is where the majority of search is done online. Optimization is all about investing in the upgraded packages these sites offer to get better placement and presentation of your listings for sale. You should check and see if your Realtor is using these sites to the best of their capabilities to increase your online presentation of your property.
- Back Up Exit Strategy– Everyone wants to start high on their listing price. However, what happens if you do not get enough traction on the initial offering? Having a pricing strategy planned ahead of time will is a very good idea. A listing that sits too long on the market without any repositioning leads to a longer market time and therefore a lower sales price than being aggressive up front.
You don’t need a Realtor, you need a real estate marketing company.
I hope this article helped you see the importance of becoming more familiar with additional listing marketing activities that should be completed by your real estate agent. A good listing agent for you is going to be someone who understands online marketing and how property search is being conducted right now so that you can increase the exposure on your house.
The higher the level of exposure the higher sales price you will get an in less time!
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